I’ve started 25+ small businesses across multiple industries.

Josh Rosenthal

  • Raised $22M+ in debt and equity for small businesses.

  • Fortune ICIC 2020 - CEO of one of the top 100 fastest growing inner city businesses in America.

  • Utah Business 2019 - 40 entrepreneurs under 40.

  • Entrepreneur in Residence, 2022 - Antler France - Cohort 1.

  • Goldman Sachs 10,000 Small Businesses - Cohort 9

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I’ve started several companies and done several deals dating back to 2012. Unless otherwise noted, I’ve either founded or co-founded everything here and been apart of the effort from day one.

  • 1 coffee roasting company/wholesale + distribution

  • 6 coffee shops

  • 3 bars

  • 2 restaurants

  • 1 tea/book shop

  • 1 apparel brand

  • 1 mobile app

  • 1 accounting + finance consulting firm

  • 1 506b private placement real estate fund

  • 1 leather goods manufacturer

  • 10 airbnbs

  • 20 real estate investment properties

  • 5 non-profits (founding team and early stage team)

  • released 10 albums as a musician + toured nationally

  • 2 small business acquisitions

  • 2 cookbooks with Becky.

  • 3 small business exits

    • La Barba Coffee

    • Seabird / Yoko Taco / Yoko Ramen

    • Pine Ventures with 22% IRR

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Born and raised in Lubbock, Texas, I carry the indomitable spirit of the frontier in my veins. The rugged, open expanses of West Texas instilled in me a 'gut-it-out' resolve, teaching me to thrive in unforgiving landscapes and carve success out of the most challenging terrains.

This resilience has been the cornerstone of my journey as an entrepreneur, guiding me through ventures that span diverse industries and demanding challenges.

I moved to Salt Lake City in 2002 for college and haven’t left. Utah is innately entrepreneurial and I am better for it.


Strengthening entrepreneurs.

My first win was La Barba Coffee in 2012.

Starting a company that adequately covered my salary and grew through various leverage and equity strategies helped bankers and investors more interested in taking my phone call.

Without that win, I wouldn’t have been able to go for more ambitious endeavors.